Maximizing SEO with Images and Photos

Even though business images are not considered so much important like in the past for SEO, they should not be completely left out Even though search engines have become very sophisticated in the recent past, they can’t understand a web page like humans do. SEO helps in making both humans and robots to understand your website better. Just like the content in the website, images and photos too are important in getting a good rank for your website. But, SEO practitioners often neglect business images at the time of modifying a blog/website for search engines. Some of the tips to get good SEO results through photos and images in a blog/website are:


File Name
File name is the name of the photo or image that is stored in your computer. But, the name of the image is often overlooked while uploading it to websites or other social media platforms. The name of the images and photos can provide SEO assistance for the target key words selected by you. You can also take some extra time to include some target keywords in the name of the image before uploading it to a site. But, remember not to be spammy about the name of the image. Just focus on generating an image file name that better describes all the attributes of the image.

Alt Tags
Include an Alt Tag to all the images on your website. Alt tags provide additional source of information for people with screen readers. These tags are useful for users who have disabled the display of images and photos on their browsers and search engines. The keywords that are included in the alt tags are so important for SEO that leaving them blank can adversely influence your website’s rank.

Image Titles
Image titles are the briefings that describe an image when a user lingers over the image on any website (putting a cursor on the image). Candidly speaking, image titles are more crucial for website design than for SEO. But, it is important that they are implemented properly if they are already used on your website. Try to give a concise, relevant, and eye-catching title for an image. This will make your images and photos more relevant for search engines during the ranking process of your website.

Photo Sharing
Start a Flickr, Picasa, or any other online photo sharing account for your business photos and images. This can provide lot of SEO benefits to your website. Opening an account with photo sharing websites will make your business photos accessible to all the users of these photo sharing websites. You can geo-tag all your albums and also add target keyword phrases in both captions and descriptive fields. Implementing this tip needs some time but will give good results.

Load Photos on Social Networks
Apart from photo sharing sites, load your business images and photos on social networks like Facebook and Google +. This will lead to the generation of communications from your followers and open an opportunity to spread awareness on your website/blog on the internet. Once the image is uploaded on social networks, tag people, places, events or businesses in photos or images. Tagging your photos on social networks will give them more exposure in the news feeds of others.

Keep the Entire Page in Mind
While uploading images and photos on to your websites or blogs, keep the layout and structure of the whole web page in mind. The images should sync directly into the content of your pages. Make sure that everything lines up appropriately. The meta tags of title and headlines should be relevant to the keywords that were uploaded along with the images. There should not be any detachment between them. When there is good harmony between the images, headlines, titles, and descriptions of your page they work together to give best SEO results to your website.

Develop Good Graphic Art
Never take images from popular online sources like the Microsoft office clip art gallery. Try to communicate something through the images you have selected and also those they complement and enhance your editorial content. Develop your own graphics that incorporate your corporate logo along with the images that communicates each topic. This will make linking the images to your business very easier.

SEO helps the search engines to figure out what each page in the website is all about, and how the content in the page will be useful to the users. As photos and images form an important part of a website, the above SEO tips can help you in taking advantage of them to get better optimization results.
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