Owning a website, blog or any other web application that gets found
or ranks high in Google, Yahoo, Bing, Alta Vista, etc. isn’t hard to do,
but it can be challenging, it is a complete makeover of the website
done with certain elements that would suit the ‘tone’ of that site.
Enticing a search engine’s web crawlers to your site is half the job
done. I’ve dealt with search engine optimization for a couple of years
and here are a few tips you should have at your fingertips:
Optimize your site for your target audience, not for Google or other search engines.
This may sound unreasonable, but trust me. The search engines
are looking for pages that best fit the keyword phrase someone types
into their little search box. If those people are type in search words
that relate to what your site offers, then they are most likely members
of your target audience. You need to optimize your site to meet their
needs. This information will be crucial to your resulting website
design, keyword, and description.
Research your keyword phrases extensively.
Your
target market phrases might be different, so you have to optimize your
phrases, I use the Google’s Keyword Tool(there are many more keyword
tools). Come up with a list of the most relevant phrases for your site,
and then a few different ones for every page. Advice, is never shoot for
general keywords eg. “factory” or “holiday,” as they are rarely (if
ever) declarative of what your site is truly about.
Come up
with a site architecture based on your keyword research. For example if
your site is for a Paediatricians Clinic, include words like ‘children’s
hospital,’ ‘children’s health.’
Program your site to be “crawler-friendly.”
Used
constantly by search engines, web crawlers are computer programs which
are used to gather data and index information from the websites. The
ranking of a webpage is determined by the information the web crawlers
gather. Search engines can’t fill out forms, can’t search your site,
can’t read JavaScript or JQuery links and menus, and can’t interpret
graphics and Flash. This doesn’t mean that you can’t use these things on
your site. You’ll need to make sure that you always have some form of
HTML links in the main navigation on every page which link to the
top-level pages of your site. From those pages, you’ll need to have
further HTML links to the individual pages.
Use alt attributes on your images as clearly and descriptively as possible.
Your
site visitors and the search engines look at the the anchor text to
help them understand what they’re going to find once they click through.
Don’t make them guess using phrases like “click here” or other
non-descriptive words. Be as descriptive as possible with every text and
graphical link on your site.
Incorporate your keyword
phrases and descriptions into each page’s unique Head tag. The Title
tage should also reflect what’s in the page, Title tags are critical
because they’re given a lot of weight with every search engine. eg.
<head>
<meta name=”keywords” content=”–enter your keywords————-”>
<meta name=”description” content=”———-enter your description—-”>
</head>
Make sure your site is “link-worthy.”
Other
sites linking to yours is an important component of a successful search
engine optimization campaign, as all of the major search engines place a
good deal of emphasis on your site’s overall link popularity.
You
can sign up for a Google Analytics for free, which easily tracks and
measures those things that truly matter. Google Aanlytics also helps
with updating your website information using Google Crawlers.
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